We offer search engine optimisation or SEO Web Design Services to help boost your website ranking.
What Is SEO?
SEO is a set of rules implemented in websites to increase their visibility in the search engine results page (SERP). Complying with these rules are necessary to convince search engines such as Google, Bing and Yahoo to rank your website higher than your competitors. The higher your website ranks, the higher your visibility, and this will help you to prospect for more customers and gives your business a boost.
As can be seen from the chart below, the click-through-rate (CTR) of websites falls correspondingly to their positions on the SERP. In other words, when websites rank low, they will be missing a valuable amount of relevant traffic. Hence, a high website ranking is not only pivotal to the success of any businesses, it will also helps them to build trust, authority, and brand recognition. If no one sees you, no one gets to know you!
Many may wonder why they should look for SEO web design services to help rank their websites when most of the SEO ranking factors are already an ‘open secret’. This is because SEO implementation is both a science and an art.
Although many people may know the ‘science’ of SEO, the ‘art’ of executing it is not as straightforward as it seems. Given the many SEO rules involved, the knowledge and experience to implement them collectively and cohesively is crucial. Hence, outsourcing your SEO work to search engine marketing (SEM) experts is a necessary investment, especially if you do not have the time or sufficient knowledge to grasp the many concepts.
The Importance of SEO
The importance of SEO as a marketing tool is clearly shown in the chart below. According to a 2018 Hubspot survey, SEO has remained the top marketing priority for businesses.
What the above chart shows is that SEO has stood the test of time because it continues to deliver positive results over time. This can be seen from the following:
- People use the search engine when they are searching with an intent. For example, you wouldn’t be searching “PowerPoint presentation designer” unless you are looking for help to design your PowerPoint slides, right?
- Search engines are the #1 medium for online research. According to a study by Fleishman-Hillard, 89% of customers initiate their buying process through a search engine.
- A study by Chitika has found websites listed on the first page of Google accounts for 91.5% of all search traffic. In other words, when websites are ranked on Page two onwards, they are basically scrapping the bottom of the barrel for residual traffic.
SEO Web Design Services An Investment in Marketing & Branding
The importance of search engine optimisation or SEO are many. And this explains why it has remained a key part of most company’s marketing and branding strategy. We will list some of them below:
1. Organic Search Is A Dominant Source of Website Traffic
Organic search provides one of the most vital source of traffic for any businesses. It is also a critical part of the marketing funnel that sucks searchers in and entice them to complete a conversion or engagement.
With Google accounting for 75% of global organic searches, optimising your website to rank high on its search engine results page (SERP) is something every businesses must strive for. Of course, that doesn’t mean the other search engines such as Bing, Yahoo, Mozilla Firefox, etc are not important. It simply means that we must prioritise our SEO efforts on the most dominant search engine first.
Being easily found on Google and other search engines also provide businesses with the opportunity to raise their brand profiles. Hence, finding a reputable firm that offer professional website design services is important. It must not only be excellent in creating elegant websites, but also competent in incorporating SEO best practices.
2. Page 1 On SERP Accounts For Majority of Click-Through-Rate
Studies have shown that websites ranked on Page 1 of search engines account for more than 70% of click-through-rate. So, if you are not on Page 1, you are losing tonnes of traffic to your competitors.
In addition, the first position on the SERP garners about 33% of clicks. So, can you afford not to be on Page 1, especially when more than 90% of all traffic comes from search engines?
3. SEO Produces the Best ROI
Sure, SEO takes time and effort to implement and fine-tune. But studies have consistently show that it produces the best ROI among any inbound marketing channel.
One study shows that SEO on average generates 14% of leads on a 12% marketing budget, while PPC only generates 6% of leads on a 8% marketing budget. It must also be noted that it is not just the number of leads generated from SEO that makes it such an important inbound tactic, it is the quality of those leads!
In the same study, it finds SEO converts 15% of the leads it generates. This is higher than the 13% conversion from social media, 12% from email marketing and 9% from PPC. Hence, SEO should be considered as a key business investment rather than a marketing cost.
4. SEO Provides Long-Term Benefits
Although it takes a website some time to get ranked on the SERP, with proper execution it should start attracting leads within the few months. In fact, any website with basic SEO practices implemented will improve its chances of being found.
But with constant and consistent efforts, we can expect to reap long-term benefits by updating our SEO strategies in line with changes in Google’s algorithm and new web developments.
SEO can have a noticeable impact within the first year of implementation, if done judiciously. And many of those actions will have an impact that lasts for a long time.
5. SEO Results Are Quantifiable
Although ROI from organic search traffic is not as easy to quantify as paid search, studying your website analytics provides invaluable information about the performance of your marketing campaigns. For example, we can know the types of traffic received, where they come from and the devices people use, their gender and how they behave in our site.
When we connect our websites with Google analytics, these data provide important insights that allow us to test and fine-tune our marketing campaigns to maximise our ROI. This can never be done with traditional advertising mediums such as billboards, newspapers, radio and TV, to name a few.
6. SEO Builds Trust & Credibility
A professionally designed website, coupled with SEO provide the foundation to establish trust and credibility. A SEO optimised website will help people find and learn more about you. This provides the branding opportunity that is necessary to build a long-term trusted relationship.
The following are some key elements to improve your website’s ranking:
- Building quality backlinks to your site.
- Creating valuable content containing 1,500 to 2,000 words.
- Speeding up website’s loading speed, especially on mobile devices.
- Making website mobile responsive.
- Optimising website structure and navigation experience.
However, establishing your brand name and be an authority in your business niche takes patience, effort, and commitment. And of course, this must be backed up by a quality product or service. As daunting as it may seem, they have not deterred businesses from implementing SEO because of the many benefits it brings to them.
7. SEO Ensures Good User Experience
Good user experience (UX) is an important SEO factor. Google takes this very seriously, which means your website information must be relevant to people who find you. If Google finds that you are employing click-bait tactics, you will be severely penalised.
Google is able to evaluate websites through its complex algorithm and analytics. These include bounce rate, time on page, pages per session, etc…. Through these data, Google will be able to interpret a favourable or unfavourable user experience and rank your website accordingly.
8. Local SEO Helps to Increase Visibility, Traffic & Conversions
With mobile traffic exceeding desktop, Local SEO is fundamental to the success of small- and medium-sized businesses.
This is because it enhances search results for a specific vicinity, be it a city, town or neighbourhood. In other words, your website and business information will appear on people’s searches when they are near you. This bring them a step closer to completing a transaction with you.
You will also get brand exposure!
Local SEO is implemented by optimising your website’s content, local citations and listings, product or service reviews, social media engagement and building backlinks.
9. SEO Impacts Customers’ Buying Decision
Nowadays, before anyone buys a product or to engage a service, they will search for information and reviews on the internet before they contact the business.
When your website is SEO optimised, it will appear on people’s searches. This allows you to publicise promotions, product launches, special events, as well as any positive reviews received for your business. Such information will undoubtedly impact people’s buying decision in a positive way. In other words, businesses that are visible create the vital connections with people that are looking for them.
SEO Techniques
The following are some of the SEO techniques that will be included in our SEO Web Design Services. They will be crucial for your website to be indexed and ranked by search engines:
Responsive and Lightweight WordPress Theme – A responsive and lightweight WordPress theme is crucial because user experience (UX) is a SEO factor. A responsive theme will ensure that your website contents will be resized for mobile devices and readable. At the same time, a lightweight theme will help your website loads faster.
Website Structure – A proper website structure will enhance its usability and findability. This allows users to navigate your site efficiently to locate the relevant information. It also allows search engines to determine which are your most important pages. This can be achieved through a “silo” structure.
Site Navigation – This includes internal linking, which connect your content and gives search engines an idea of the structure of your website. This also establishes a hierarchy of your site, giving your most important pages and posts more link value. A proper link strategy is essential for SEO as search engines use it to find out the nature and purpose of your site and attach a value to its content.
On-page SEO – Not only is the amount of content in your website important, they must also be relevant, logical and consist of keywords that you wish to rank for. On-page optimisation is essential to enable search engines to find your website, understand it and rank it accordingly. We will help evaluate your content and provide the relevant advice to boost its ranking.
Technical SEO – Some of the technical SEO optimisation includes reducing your website’s weight, image file size, loading time, improve page caching and indexing by search engines, among many others. This will enhance your website’s technical efficiency.
Social Media Integration – To integrate social media networks into your WordPress site to enable visitors to share your information easily with others, thus creating backlinks. It will also help people to connect and interact with you, enhancing the social signals that is an important ranking factor.
Website Analytics – To setup Google analytics into your website. Such web analytics allow you to obtain in-depth details about your website visitors. They also provide valuable insights that can help you strategise your marketing campaigns.
Google My Business – Google My Business (GMB) is an essential aspect of Local SEO. By implementing GMB, your local business could appear on maps and in the “3-pack” local listing when people do a location search. With a large chunk of SERP real estate taken up by these listings, your web visibility and presence will be given a huge boost.
If your are keen on our SEO Web Design Services or website design package. please do not hesitate to contact us for a no obligation consultation.
In addition, we also offer the following design services for your business presentation, advertising and marketing needs: